We guess it’s not such a high price to pay when your company is estimated to be worth around $80.9 billion. As previously mentioned, Coca-Cola’s ad budget runs to approximately $4.2bn globally.Īs one might imagine, Coca-Cola’s ad budget is huge, which certainly helps to explain why the brand’s ads are so impressive.Īccording to Investopedia’s 2020 article which explores Coca-Cola's advertising expenses, the company spent around $4 billion a year on advertising their soft beverages worldwide between 20. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn’t look set to change anytime soon.Īs for who does Coca-Cola’s advertising, the brand launched a global media and creative agency review at the end of 2020, which they expect to complete by the end of 2021. What Is Coca-Cola’s Advertising Strategy?Īlthough each advert is very different from the next, the overarching theme of Coca-Cola’s advertising strategy is happiness.
It's not easy at the top new brands are coming through all the time and there’s a lot of competition for consumers’ attention.īy continuously producing television commercials, billboard ads, social media posts and more, The Coca-Cola Company can rest assured knowing that they're always front and centre when it comes to choosing a drink. The Magic Of Coca-Cola's Advertising Strategy Coca-Cola Pulls Offensive Ad: The Coca-Cola Mexican Ad.Coca-Cola Ads: The Best Coca-Cola Ads in Recent History.What is Coca-Cola's advertising strategy?.The Magic of Coca-Cola's Advertising Strategy.To us, the most intriguing part of this notion is that Cocolonisation could never have happened without effective Coke advertisements.īelow, we take a look at how Coca-Cola has taken over the four corners of the world using its television advertisements, and we explore how music plays an important role in each.īe warned, you’re likely to crave a glass of Coca-Cola at some whilst reading this article, so grab a cold bottle. ‘Cocacolonisation’ is a term that describes the globalisation of American culture, represented by the ubiquitousness of Coca-Cola ads.
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